Writing the perfect PPC ad takes much time, creativity and testing which is a never-ending task. Writing ads is important and challenging but advertisers and businessmen know that their time is precious and thinks about hustling advertisers benefit from testing multiple ads per ad group without investing much time. Google is coming up with their new Ad Suggestions feature. Netstager is one of the leading SEO Company in Kerala. Reach us for availing our services.
Google will now commence to suggest new ads automatically to run within your campaigns. Once an ad suggestion is created, advertisers will receive email notification and will be able to review, edit, or decline them within the Recommendations page. If there is no reaction within 14 days, the ads will be applied to the accounts automatically.
Google Created Automatic Ad Suggestions
AdWords are warm welcomed by many but the extra help of Google adding ads to their account is not loved by all. For advertisers, these ad suggestions may save time to create and test multiple ads per ad group. Unfortunately, they have forgotten this best practice: In ad groups with their ad rotation being set to “Optimize,” sometimes simply having more ads with slightly different content is enough to create a difference when it comes to performance.
Multiple ads average -21% higher CTR
Google is hoping that these ad suggestions when added to accounts with fewer ads, will be able to deliver more relevant ads with a higher CTR. Google will create these new ad
Google won’t create new original content within your ads
Well, most searchers can’t tell the difference either. The automatically created ads have a 10% higher CTR than those manually written. When these ads are live in the account, they’ll appear just as another ad, just denoted slightly differently. The ads can still be changed, paused, or removed any time. Also you can filter to only view auto-applied ad suggestions as well.