SEO and SEM: Difference and Similarities

Search Engine Optimization is a part of Search engine marketing. Both processes aim in increasing visibility in search engines. SEO is all about improving your website to get better rankings in the search results whereas SEM goes beyond SEO. Netstager is a reputed SEO Company in India which is also a Google Cloud Partner. Visit or contact us for more service regarding your SEO things and website/mobile app development.

What is Search Engine Optimization (SEO)?

SEO is the process that optimize your website for the purpose of getting free traffic from search engines and rise to the top of search engine rankings. These websites are easily analysed by Search engine crawlers which increases the chance of higher ranking in SERPS. SEO practises can accordingly increase the traffic to the website on google. SEO techniques are applied into how articles are written and posted. The ultimate goal of every website is to arrive on the first page of search results.

SEO: Types

The two main pillars of SEO are on-site SEO and off-site SEO. On-Site SEO are rules that can be applied on website to make them search engine friendly. Off-site SEO is the process of getting votes from other web sites for increasing website’s trust in the eyes of search engines. Votes in the case are links coming from other websites to your site. Therefore off-site SEO is referred to as link building.

What is Search Engine Marketing (SEM)?

SEM is over and above SEO but only a subset of overall Internet Marketing Strategy. It is the marketing process with an aim to get more visibility in search engines either by getting more free traffic (SEO) or paid searches. Paid searches are also known as pay-per-click or cost-per-click. Through paid advertising you buy advertising space in the search engine results. Instead of trying to rank higher and get free traffic you pay to appear in front of the searches.

The well-known advertising agency for PSA, Google AdWords allows you to get your ads appear in the Google search results and you pay only for the clicks on your ads (PPC).Trends in SEO are updated regularly and business and marketing professionals are behind this for their optimized website. SEM strategically focuses more on the paid search things whereas SEO focus primarily on enhancing quality content of the website by using organic keywords.


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