As the colours of the types of SEO suggest, there are differences in the approach and long-term results of the two types of SEO- white hat and black hat search engine optimization. Though both types of SEO have their proponents, most firms/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-coloured variety. Netstager Technologies is one of the leading SEO Company in India which provides web designs, mobile apps development, etc. Contact to experience our services.
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine specially google, guidelines. Some white hat SEO techniques includes high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
The work of most search engine optimization companies, however, operate in a gray area, which is named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well away from those considered as white hat search engine optimization.
Gray hat search engine optimization is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.
There is really no right or wrong way to do search engine optimization, but those searching for services should be aware of the different types and approaches so that they know the level of risk they are taking on for the growth of their business.